The Financial Times has kindly today printed my letter below
, commenting on the change taking place in demand patterns as a result of ageing populations.
Sir, It was interesting to see the UK’s employment and pension ministers reminding FT readers that “by 2022, there will be 3.7m more people aged between 50 and state pension age in the UK, yet 0.7m fewer people aged 16 to 49” (Letters, August 1).
Their message about the need to adapt to this change needs to be heard more widely than just by employers. For example, Office for National Statistics data tell us that household spending decreases quite sharply past the age of 50. It shows that average weekly spend falls from a peak of £610 for households headed by someone in the 30-49 age bracket to £565 for those headed by someone aged 50-64, and to just £453 for those aged 65-74.
The ageing of the UK population is thus inevitably reducing the outlook for economic growth, as consumer spending is nearly two-thirds of gross domestic product. It also throws into question the logic behind today’s artificially low levels of interest rates, given that the majority of UK households are now headed by someone over the age of 50.
Increasing life expectancy means the policy is effectively forcing older people to save more today, and spend less, if they want to protect their lifestyle in retirement.
Chairman, International eChem
The Cycle of Deflation has taken another lurch forward. The reason was India’s decision to veto last year’s Bali deal to streamline customs procedures. Almost certainly, this will prove the dying effort of the World Trade Organisation, which sponsored the proposal.
The blog is particularly sad at this outcome. It has always believed that free trade provides the best possible basis for improving global living standards.
The problem, of course, is that compromise becomes increasingly difficult as the economic outlook worsens:
Thus WTO’s ‘Doha Round’ began in 2001 in Doha, and has since gone nowhere.
It was hoped in Bali that a small deal, allowing everyone to benefit from easier customs procedures, might restore momentum. But India refused to agree this without guarantees that it could continue with its food subsidies.
This of course, is an unrelated issue. But it is very important to the new Modi government, anxious to be seen as champions of the poor. Thus India’s Trade Minister argued:
“We cannot wait endlessly in a state of uncertainty while the WTO engages in an academic debate on the subject of food security. Issues of development and food security are critical to a vast swath of humanity and cannot be sacrificed to mercantilist considerations”.
Other major global trade deals look equally unlikely to deliver real progress:
The reason is simple – politicians are failing to spell out potential benefits and are instead leading from behind.
Thus as the blog warned back in February, protectionism is gaining ground around the world. As the chart suggests, we have moved through the period of devaluation and have now arrived at the period of competitive devaluation, where everyone tries to out-compete their rivals.
This process began more than a decade ago, when companies and policymakers failed to recognise that demand would inevitably slow as global populations aged, and the Boomers joined the New Old 55+ generation. Even today, major expansions are underway in many industries, regardless of the fact that demand growth is already very weak.
Once the money is spent, countries will close their borders to protect jobs. Only then, when too late, will we all look back and wonder what we could have done differently.
Markets appear to be continuing to move, slowly but surely, into their expected ‘scary phase’. The reason is the massive distortions that have been created in financial markets, and in China’s housing market, by the $35tn+ of stimulus from governments and central banks since 2009.
Unwinding these distortions will not be simple. The stimulus has not returned us to SuperCycle growth levels, but has instead created extreme levels of debt. And without SuperCycle levels of growth, it is becoming clear that this debt can never be repaid.
The chart highlights how the markets now seem to be breaking down, one by one:
- At the beginning of 2013, the S&P 500 (purple); the $: ¥ exchange rate (brown); Brent oil (blue); and naphtha (black) were all still moving together
- This was the famous “correlation trade” under which all markets rose together, due to the amount of market support being provided
- But during 2013, oil and naphtha markets disengaged, leaving only the $: ¥ and the S&P500 still moving higher
- A year ago, traders thought they saw an opportunity to reconnect them, using their previously successful ‘buy on dips’ strategy
- But although they pushed hard with hype about imminent shortages, the reconnection never happened
- Instead, the yen then became the next market to break the correlation, leaving the S&P 500 on its own
This was the first part of the unwinding of the ‘correlation trade’.
The problem was, and is, that the ‘correlation trade’ meant supply/demand balances in individual markets no longer mattered:
- It kept crude oil prices at record levels, even though supply was increasing and demand growth slowing
- In currency markets, it meant the dollar remained weak to support US exports, despite major problems in the Eurozone and Japanese economies
But now the liquidity tap is being turned off as China cuts back lending and the US Federal Reserve completes its “taper”.
CHINA’S ECONOMY IS SLOWING FAST
Most importantly, China’s leadership is moving in a new direction. As a result, its economy is slowing fast. Railcar movements are always a good real-time indicator of the economy. They fell 1.4% in June versus 2013, whilst steel production managed just a 0.4% gain in H1.
The key China housing market is also now entering a “New Normal“, according to the head of the National Economic Research Institute. July saw house prices falling in all 10 major cities. And as China Daily reports, “Gone are the days when Chinese property developers could make a killing simply by building more houses.“
Instead, a new type of market is developing according to Pan Jun, president and CEO of Fantasia Holdings Group:
“Don’t call us ‘property developers.’ We should try to be ‘community designers,’ offering comprehensive services to improve residence comfort”
The good news is that China’s new leadership clearly understand what needs to be done, and have developed detailed plans to allow market forces to play a bigger role in the economy.
But it would be naïve to assume this can be done by simply waving a magic wand. Unwinding China’s past mistakes, as in the West, will be a long and hard road.
WEEKLY MARKET ROUND-UP
The blog’s weekly round-up of Benchmark price movements since January 2014 is below, with ICIS pricing comments:
Brent crude oil, down 4%
Naphtha Europe, down 4%. “Market is suffering from a combination of falling upstream ICE Brent crude oil prices and slow downstream demand, leading to a sharp drop in prices.”
US$: yen, down 3%
PTA China, up 1%. ”Squeezed margins restricted the volume of sales, as producers were unwilling to sell below their costs”
Benzene Europe, up 1%. Prices fell to a six-week low, reflecting downward movement in global markets and limited demand for August”
S&P 500 stock market index, up 6%
HDPE US export, up 9%. “For now, US prices are workable to Latin America”
Just as forecast in March, world cotton prices have crashed.
Prices peaked at 97.35c/lb on 24 March, just 3 days after the post was published. Since then, they have fallen by a third to 65c/lb. They have now fallen for 11 straight weeks – the longest slump in 55 years, according to Bloomberg.
There is no need to repeat the rationale for this collapse, which was covered in detail in March and September. The key was the stimulus policies which created stockpiles equal to 3 pairs of jeans for every person in the world.
Today’s crash is unlikely to reach bottom for some time. Current US government forecasts suggest warehouse stocks will reach an all-time record high of 105.6 million bales next year, versus 94m in 2013:
- US production is rising sharply, as the drought has ended in the cotton states of Texas and Louisiana
- India is also now expected to have a good crop
- China’s imports are forecast to fall from 20m bales to 13.5m this year
POLYESTER/PTA FACES SIMILAR OVER-SUPPLY
Cotton, of course, competes primarily with polyester in the fibre market. And China’s polyester capacity has also increased dramatically under the stimulus economy of its former leadership:
- It is expected to rise by 75% between 2010 – 2015, from 27.5MT to 48.3MT, according to ICIS data
- Over the same period, its PTA capacity will almost treble from 17MT to 50MT
- 14MT of PTA is scheduled to come onstream this year alone
Thus we have vast over-supply in cotton matched by vast over-supply in the polyester chain.
Trade data from Global Trade Information Services highlight the dramatic change now underway:
- China has been the world’s largest importer of PTA, buying 3.1MT in H1 2012
- Last year, these volumes halved to just 1.6MT in H1 as the new capacity began to come online
- This year, volumes have halved again, to only 750KT
And the data also shows that China has begun to export major volumes of PTA for the first time in history, selling 230KT to India and the Middle East.
This parallels developments in other key markets, where China is also now becoming a significant exporter. As GTIS data shows, it became a net exporter of PVC in H1, with exports reaching 550KT versus 415KT of imports.
The reason is that China needs to move up the value chain. It has to replace textile factory jobs lost by its need to boost wages to increase domestic consumption. And it is being successful, as new estimates for export growth show.
WORLD MARKETS ARE STILL WEARING ROSE-TINTED GLASSES
Back in February, when launching its major Research Note on the 7 global impacts of China’s new policies, the blog posed a key question:
“Why did nobody notice that China was the ‘elephant in the room’, in terms of being the main cause of today’s downturn in global demand and financial markets?” Answer: “Because we were all wearing rose-tinted glasses”.
Current developments in cotton and polyester highlight how we are all still wearing the same glasses.
Cotton, polyester – and the fibre market they supply – are all major world markets. Financial players should therefore be panicking about what this downturn means for other parts of the global economy. But instead they remain convinced that ”central banks now rule”:
- They are therefore cheering China’s latest export data
- They fail to understand this is not due to the sudden return of robust growth in the West
- Instead it is driven by China’s need to support its own employment
This delusion may not continue much longer. But in the meantime, the blog fears that cotton’s price collapse is opening another fault-line in the debt-fuelled ‘ring of fire’.
Will textile mills honour the contracts they signed at higher prices? If they don’t, what will happen to all the traders who sold them this cotton? And what will happen to all those who funded the speculative bubble that has kept prices at unrealistic levels for so long?
And, perhaps more importantly, will players now start to worry that other markets, like oil, might start to be ruled again by the laws of supply and demand, and not by central banks?
Maybe the concept that spending is related to age and income is just too simple for policy makers to understand? Could that be the reason why they insist on continuing to try to stimulate demand, despite the fact that Western and many other populations are now ageing fast?
That was the blog’s thought on studying newly released data on US consumer spending from the US Bureau of Labor Statistics, as summarised in the above chart:
- The Bureau tracks spending by age range amongst the 125m US households
- It then presents the data via 7 different age groups, ranging from under-25 to 75+
- Falling fertility rates and increasing life expectancy mean there are only 8m of the former, but 12m of the latter
This data then makes it possible to calculate total spend in $bns by each age group. This is critical data for economic growth, as consumer spending is 71% of GDP
The result is very much what common sense would have led us to expect:
- Spending picks up in the 25-34 age range to average $50k per household
- It jumps to $59k per household for those in the 35 – 44 age group
- Spend then peaks in the 45 – 54 age group at $61k, before declining to $56k for those aged 55-64
- By 65, spending has dropped to $46k, and is down to just $35k by 74 years – just 56% of peak spend
We can thus easily divide spending patterns into the Wealth Creators aged 25 – 54, and the New Old 55 plus.
There are currently 66m households in the Wealth Creator category spending $3.8tn a year. There are also 51m households in the New Old 55 plus age group, spending $2.4tn. In total, the Wealth Creators account for 59% of spending, and the New Old 38%, with the under-25s spending the remaining 3%.
Of course, this pattern is completely different from even 60 years ago, as the blog discussed back in December. Then the BabyBoom was just ending and life expectancy was much lower. Thus fertility rates have since halved from 3.7 babies/woman to just 1.8 babies today, whilst average life expectancy is nearly 80 years.
We can see the effect of these changes in the total number of households in each age bracket:
- There are only 27m in the 65+ age group, compared with 23m in just the 55-64 bracket
- Similarly, there are 25m in the 45 – 54 bracket, but only 21m in each of the 35 – 44 and 25 – 34 age groups
And one thing we know for certain is that, even if American women suddenly decided to start having large numbers of babies again, it would take 25 years before these were old enough to join the Wealth Creator category.
Perhaps someone cleverer than the blog can explain why the US Federal Reserve and other policymakers choose to ignore this type of data? Do they somehow think that printing more money can magically create more babies AND hasten their progress to adulthood? Surely not?
Or do they think that low interest rates will somehow encourage older people to spend more? It would seem obvious that they are instead likely to spend less, on the basis that their lifetime savings are now less able to provide the income they had expected to sustain them in retirement?
Given that consumer spending is 71% of total US GDP, the data in this chart essentially therefore all we really need to guide us on the likely outlook for the US economy.
The good news, of course, is that companies are starting to wake up to the inevitability of today’s move into this New Normal. Sadly, though, it is still rare to find businesses actually targeting the New Old, in the way they would naturally target Wealth Creators or teenagers.
But Boards are increasingly getting the message that the New Old are the only growth market in town. That at least is a start. And if they ask their colleagues to examine the very detailed spending data provided by the Bureau, they would be sure to find a large number of attractive opportunities to target.