This is the Labor Day weekend in the USA – the traditional start of the mid-term election campaign. And just as in September 2016, the Real Clear Politics poll shows that most voters feel their country is going in the wrong direction. The demographic influences that I highlighted then are also becoming ever-more important with time:
“Demographics, as in 1960 and 1980, are therefore likely to be a critical influence in November’s election:
- Median age in 1960 was just 30, and 29 in 1964. Young people are by nature optimistic about the future, believing anything can be achieved – and their support was critical for the Great Society project
- Median age was still only 30 years in 1980. The Boomers were joining the Wealth Creator 25 – 54 generation in large numbers. They were keen to join the Reagan revolution and eliminate barriers
- Today, however, median age is nearly 50% higher at 38 years, and the average Boomer is aged 61.. The candidates are not mirroring Kennedy/Johnson and Reagan/Bush in focusing on the need to remove barriers. Indeed, Trump’s signature policy is to build a wall”
2 years later, the median age is still increasing, and the average Boomer is aged 63.
But there is one major change from 2 years ago. Then, President Obama had a positive approval rating at 50.7%. But today, President Trump has a negative approval rate of 53.9%.
This has clear consequences for the likely outcome of the mid-terms, with the latest FiveThirtyEight poll suggesting the Democrats have a 3 in 4 chance of winning control of the House. In turn, of course, this increases the risk of impeachment for Trump and makes it even more difficult for him to stop the Mueller investigation. We therefore have to assume that Trump will do everything he can to reduce this risk over the next few weeks.
Americans are not alone in feeling that their country is heading in the wrong direction, as the latest survey (above) for IPSOS Mori confirms. And they have been feeling this for a long time – as I noted back in November 2016:
- “China, Saudi Arabia, India, Argentina, Peru, Canada and Russia are the only countries to record a positive feeling
- The other 18 are increasingly desperate for change“
Today Malaysia, S Korea, Serbia and Chile have moved into the positive camp. But Argentina, Peru and Russia have gone negative. And if we narrow down to the world’s ‘Top 10’ economies:
- 7 of them are negative – 53% of Italians, 59% of Americans, 63% of Japanese, 66% of Germans, 67% of British, 73% of French and 85% of Brazilians
- Only 3 are positive – 91% of Chinese, 67% of Indians and 52% of Canadians
There is a clear message here, as the median ages of the ‘Unhappy 7’ are also continuing to rise:
- Median Japanese age is 47.3 years; Italy is 45.5; Germany is 43.8; France is 41.4, Britain is 40.5; US is 38.1, (Brazil is unhappy because of economic/political chaos, and is the exception that proves the rule at 32 years)
- By contrast, China’s media age is 37.4 years, India is 27.9 (Canada is the exception at 42.2 years)
The key issue is summarised in the 3rd slide from a BBC poll, which shows that 3 out of 4 people in the world believe their country has become divided. More than half believe it is more divided than 10 years ago.
There is also a clear correlation with the demographic data:
- 35% of Japanese, 67% of Italians, 66% of Germans, 54% of French, 65% of British, 57% of Americans and 46% of Brazilians see their country as more divided than 10 years ago
- Only 10% of Chinese, 13% of Indians and 35% of Canadians feel this way
POLITICIANS ARE INCREASINGLY FOCUSED ON ‘DIVIDE AND RULE’
One might have expected that politicians would be working to remove these barriers. But the trend since 2016 has been in the opposite direction. Older people have historically always been less optimistic about the future than the young. And the Populists from both the left and right have been ruthless in exploiting this fact.
This trend has major implications for companies and investors. As long-standing readers will remember, very few people agreed with my suggestion in September 2015 that Trump could win the US Presidency and that political risk was moving up the agenda. As one normally friendly commentator wrote:
“Hodges’ predictions are relevant to companies, he says, because of the likelihood of political change leading to political risk:
- The economic success of the BabyBoomer-led SuperCycle meant that politics as such took a back seat. People no longer needed to argue over “who got what” as there seemed to be plenty for everyone. But today, those happy days are receding into history – hence the growing arguments over inequality and relative income levels
- Companies and investors have had little experience of how such debates can impact them in recent decades. They now need to move quickly up the learning curve. Political risk is becoming a major issue, as it was before the 1990s
“Of course a prediction skeptic like me would say this, but I have a very, very, very difficult time imagining that populist movements could have significant traction in the U.S. Congress in passing legislation that would seriously affect companies and investors.” (my emphasis)
Yet 3 years later, this has now happened on a major scale – impacting a growing range of industries and countries.
As the mid-term campaigning moves into its final weeks, we must therefore assume that Trump will focus on further consolidating his base vote. Further tariffs on China, and the completion of the pull-out from the Iran nuclear deal are almost certain as a result. Canada is being threatened in the NAFTA talks, and it would be no surprise if he increases the economic pressure against the US’s other key allies in the G7 countries, given the major row at June’s G7 Summit.
Anyone who still hope that Trump might be bluffing, and that the world will soon return to “business as usual”, is likely to have an unpleasant shock in the weeks ahead.
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No country in the world now has a top quality pension system. That’s the conclusion from the latest Report by pensions consultants Melbourne Mercer. As the chart above shows:
- Denmark and The Netherlands have fallen out of the top category
- In the G7 wealthy nations: Canada is in category B; Germany and UK in C+; France, US and Italy in C; Japan in D
- In the BRICS emerging economies: Brazil is in category C; India, China and S Africa are D; and Russia’s system is so poor it is unclassified
Unsurprisingly, the cause of the problems is today’s ‘demographic deficit’, as the authors highlight:
“The provision of financial security in retirement is critical for both individuals and societies as most countries are now grappling with the social, economic and financial effects of ageing populations. The major causes of this demographic shift are declining birth rates and increasing longevity. Inevitably these developments are placing financial pressure on current retirement income systems. Indeed, the sustainability of some current systems is under threat.”
These problems have been building for years, as politicians have not wanted to have difficult conversations with voters over raising the retirement age. Instead, they have preferred to ignore the issue, hoping that it will go away.
But, of course, problems that are ignored tend to get worse over time, rather than go away. In the US, public pension funds saw their deficits jump $343bn last year to $3.85tn – making it almost certain that, eventually, pension benefits will have to be cut and taxes raised.
The issue has been that politicians preferred to believe central bank stimulus programmes could solve the deficit by cutting interest rates and printing large amounts of virtually free cash. And unfortunately, when it became clear this policy was failing to work, the banks “doubled down” and pursued negative interest rates rather than admitting defeat:
- Currently, 17% of all bonds (worth $8tn), trade at negative rates
- Swiss bond yields are negative out to 2027, as the Pensions Partners chart shows
- Most major European countries, and Japan, suffer from negative rates
2 years ago, Swiss pension experts suggested that its pension system would be bankrupt within 10 years, due to the requirement to pay retirees an annuity of 6.8% of their total savings each year. This rate is clearly unaffordable with negative interest rates, unless the funds take massive risks with their capital.
The US faces similar problems with Social Security, which is the major source of income for most retirees. The Trustees forecast its reserves will be depleted by 2034, when benefits will need to be cut by around a quarter. Medicare funds for hospital and nursing will be depleted by 2029. And as the Social Security Administration reports:
“173 million workers are covered under Social Security. 46% of the workforce in private industry has no private pension coverage. 39% of workers report that they and/or their spouse have not personally saved any money for retirement.”
Rising life expectancy is a key part of the problem, as the World Economic Forum (WEF) reported in May. Back in 1889, life expectancy was under 50 when Bismarck introduced the world’s first state pension in Germany. Today, the average baby born in the G7 countries can expect to live to be 100. As WEF conclude:
“One obvious implication of living longer is that we are going to have to spend longer working. The expectation that retirement will start early- to mid-60s is likely to be a thing of the past, or a privilege of the very wealthy.”
Sadly, politicians are still in denial, as President Trump’s proposed tax cuts confirm.
Today is not 1986, when President Reagan cut taxes in his October 1986 Tax Reform Act and was rewarded with higher tax revenues. 30 years ago, more and more BabyBoomers were entering the wealth creating 25 – 54 age group, as the chart from the Atlanta Fed confirms:
The issue is the ageing of the Boomers combined with the collapse of fertility rates:
- The oldest Boomers left the Wealth Creator cohort in 2001, and the average Boomer (born in 1955) left in 2010
- The relative number of Wealth Creators is also in decline, as US fertility rates have been below replacement level (2.1 babies/woman) for 45 years since 1970
Inevitably, therefore, Reagan’s demographic dividend has become Trump’s demographic deficit.
As I warned back in May, debt and demographics are set to destroy Trump’s growth dream. And without immigration, the US working age population will fall by 18m by 2035, making a bad situation even worse. Instead of tax cuts, Trump should instead be focused on 3 key priorities to:
- “Design measures to support older Boomers to stay in the workforce
- Reverse the decline that has taken place in corporate funding for pensions
- Tackle looming deficits in Social Security and Medicare”
Future retirees will not thank him for creating yet further debt headwinds by proposing unfunded tax cuts. These might boost GDP in the short-term. But they will certainly make it even more difficult to solve tomorrow’s pension deficits.
G7 Summits began in the crisis years of the mid-1970s, bringing Western leaders together to tackle the big issues of the day – oil price crises, the Cold War with the Soviet Union and many others. Then, as stability returned in the 1980s with the BabyBoomer-led economic SuperCycle, they became forward-looking. The agenda moved to boosting trade and globalisation, supporting the rise of China and India, and the IT revolution.
This weekend’s 43rd Summit in Italy suggested we may be going back to earlier days. As the picture confirms, the leaders did all meet in the Italian city of Taormina in Sicily. But they clearly found it difficult to meet the challenge set by their hosts of “Building the Foundations of Renewed Trust”. One very worrying sign was that both the USA and the UK seem to have become semi-detached from the process. :
□ UK premier Theresa May left early, to “hold urgent talks with her election campaign chiefs” after new polls showed her lead dropping to single figure levels
□ President Trump refused to endorse the Paris Agreement, causing German Chancellor, Angela Merkel, to comment:
“The entire discussion about climate was very difficult, if not to say very dissatisfying. There are no indications whether the United States will stay in the Paris Agreement or not.”
There was some good news, with a compromise seemingly being agreed with US President Trump over his desire to dismantle the world’s open trading system, as the final statement noted:
“We reiterate our commitment to keep our markets open and to fight protectionism, while standing firm against all unfair trade practices. At the same time, we acknowledge trade has not always worked to the benefit of everyone.”
But it was a relatively weak statement, and nothing was said about the President’s withdrawal from the Trans-Pacific Partnership, or his decision to demand a formal review of the North American Free Trade Agreement. The change is even clearer by contrast with last year’s Summit in Japan, when the leaders committed:
“To fight all forms of protectionism ….(and) encourage trade liberalization efforts through regional trade agreements including the Trans-Pacific Partnership, the Japan-EU Economic Partnership Agreement, the Transatlantic Trade and Investment Partnership and the Comprehensive Economic and Trade Agreement.”
Sadly, the same lack of unity had been seen just before the Summit, when President Trump failed to endorse Article 5 (the fundamental principle of the NATO Alliance), which declares that an attack on one member state is an attack on all, and requires a mutual response. As the Financial Times noted:
“This was particularly galling given that he was attending a memorial for the September 11 terror attacks — the only time Article 5 has been triggered. It remains unclear why he equivocated.”
Even the Summit dinner saw a lack of unity, with US National Economic Council director Gary Cohn suggesting:
“There was a lot of what I would call pushing and prodding.”
This lack of a common purpose amongst Western leaders is deeply worrying. Of course, they were able to agree on strong words about terrorism and the role of social media. But their key role is to be pro-active, not reactive.
Collectively, their countries are responsible for nearly two-thirds of the global economy. Individually, none of them – not even the USA – can hope to successfully tackle today’s challenges. This was the rationale for the formation of the G7 in 1975, and it has since played a critical role in helping to spread peace and prosperity around the world.
Today’s G7 leaders seem to be in danger of forgetting their core purpose. They need to re-open their history books and focus on the lesson of the 1930′s, when “beggar-my neighbour” trade policies led directly to World War II.
How much of your day’s wage does it cost you to buy a US gallon of gasoline? This chart from Bloomberg shows the answer for 61 countries, based on prices for 95 octane grade at the end of Q2:
Bankrupt Venezuela is most affordable at 1% of a day’s income (based on GDP/capita)
Kuwait (1%), and the USA, Luxembourg and Saudi Arabia at 2%, are the other most affordable Top 5 countries
In the rest of the G7 countries, Canada is 9th at 3%; Japan is 14th at 4%; whilst Germany (17th), the UK (22nd) and France (23rd) are at 5%; and Italy at 7.5% is 29th
In the BRICs, Russia is 33rd at 9%; Brazil is 49th at 16%; China 50th at 17%; and India 61st at 80% (not a typo)
These are fascinating results as they explain why today’s lower oil prices have not led to a major increase in gasoline consumption. Instead, they confirm that demand patterns in today’s New Normal world are driven by Affordability, not absolute price.
Affordability, of course, depends on more than just the absolute price. Helpfully, Bloomberg also sort the data in terms of average annual gasoline cost (based on the amount of gasoline used per year in 2013, as a percentage of salary), as shown in the second chart:
Venezuela is still most affordable at 0.3%, even though the average driver uses 120 gals/year
China. Hong Kong, Turkey and Belgium make up the Top 5 at 0.5% of average annual salary – using 10 gals, 28 gals, 9 gals and 38 gals respectively
In the G7, France is 6th at 0.5% using 36 gals; Italy (18th), Germany (19th) and the UK (22nd) are all at 1% using 48 gals, 79 gals and 74 gals respectively; Japan is 34th at 1.3% using 114 gals; USA is 47th at 1.9% using 420 gals; and Canada is 58th at 2.7% using 327 gals
In the other BRIC countries, Brazil is 56th at 2.5% using 54 gals; Russia is 52nd at 2% using 88 gals and India is 20th at 1% using 5 gals
2 key conclusions can be drawn from this data.
The first is that analyses suggesting that Country A has enormous potential to double gasoline consumption by comparison with Country B are missing the point. If the cost of a gallon of gasoline in India is 80% of the average daily wage, it is no surprise that the average Indian only uses 5 gallons/year. Unless wages rise dramatically – which would require major policy changes over decades – the country is going to remain near the bottom of the table.
Secondly, one also needs to look at the relative affordability of gasoline in terms of annual spend. As President Obama noted in April:
“The reality for the average American family is that its household income is $4,000 less than it was when Bill Clinton left office.”
Essentially, therefore, the average American is already having to prioritise their discretionary spending. And so whilst they might, or might not, like to drive more miles – the decision to do this won’t just be based on the cost of gasoline, even if the incremental cost of a single gallon is only 2% of daily income.
The gasoline data thus confirms that companies cannot rely on economic growth to drive revenue and profit growth, now that the Boomer-led SuperCycle has ended. The Winners in this New Normal world will be those who can best meet people’s basic needs – for food, water, shelter, health and mobility – in the most sustainable way.
In turn, this suggests that companies need to adopt new service-led business models. These models will no longer simply be based on the value of the product, but will also include the global value provided by the product.
“Central banks have to be mindful that too long a period of very low interest rates can have undesirable consequences in the context of ageing societies. For pensioners, and those saving ahead of retirement, low interest rates may not be an inducement to bring consumption forward. They may on the contrary be an inducement to save more, to compensate for a slower rate of accumulation of pension assets.” Mario Draghi, President, European Central Bank
It is now exactly 4 years since we published Chapter 1 of Boom, Gloom and the New Normal: How the Western BabyBoomers are Changing Demand Patterns, Again. When writing it, John Richardson and I thought our basic premise – that demographics drive demand – was simply a statement of the obvious. We didn’t write the book to make this argument. We wrote it with the aim of helping companies and investors to develop the new business models needed to profit from these new demand patterns.
How wrong we were! Very few policymakers took us seriously, with the exception of Governor Shirakawa of the Bank of Japan. He had already made the same argument when taking office in December 2008.
Instead, they maintained that the stimulus provided by Quantitative Easing (QE) was already returning the global economy to “normal” levels of economic growth. And when, as was inevitable, this first round of QE failed, the US Federal Reserve simply did QE2 and then QE3, whilst China and the UK followed. Even worse, new premier Abe replaced Shirakawa in 2012 as a prelude to QE in Japan, and Mario Draghi followed at the ECB this year.
But of course, there has been no sustained recovery. And finally, on Friday, Draghi half-conceded that there just might be some downside to the policy in a world of ageing societies. His statement above thus stands as the first faint recognition by a Western policymaker of the fact that stimulus has been exactly the wrong policy since 2008.
Unfortunately, however, this recognition on its own is “too little, too late”. The Great Unwinding of these stimulus policies began 9 months ago, and we are already seeing rising volatility in the 4 key markets of oil, the US$, interest rates and stock markets. These are the warning tremors of the debt-fueled Ring of Fire created by the central banks.
China, the world’s 2nd largest economy, has been moving away from QE since the new leadership took office in 2013, due to the dangers that it creates. As premier Li warned last month:
“It is quite easy for one to introduce QE policy, as it is little more than printing money. When QE is in place, there may be all sorts of players managing to stay afloat in this big ocean. Yet it is difficult to predict now what may come out of it when QE is withdrawn.”
The chart highlights the problem, based on Bloomberg data. It shows that the G7 group of the world’s major economies can now be best described as the Ageing and High Debt group. Their gross government debt per person ranges from a minimum of $36k/person in Germany to $100k/person in Japan. It is hard to believe all this debt will be repaid. As I noted in February, after the Greek election:
“We all learnt one crucial lesson from Syriza’s victory in the Greek election last week – voters can halt the European Central Bank (ECB). Or in other words, protest coalitions can trump elite consensus. In places like Spain and France, this effect may not work through immediately, but it is being absorbed.”
Draghi has realised very late that the economic rules change in an ageing society. Older people already own most of what they need, and their incomes decline as they near retirement. They also have to save more. None of them ever expected that average life expectancy at age 65 would double during their lifetime, from 10 to 20 years.
There are only 3 ways that the debt burden can be resolved – by major rises in taxation, cuts in services, or default. Greece has shown that electorates will not support the first two options forever. The recent tremors in government bond markets are thus a first sign that investors are realising the 3rd option may eventually prove inevitable.
WEEKLY MARKET ROUND-UP
My weekly round-up of Benchmark prices since the Great Unwinding began is below, with ICIS pricing comments:
Benzene Europe, down 45%. “Prices have moved lower this week with excess product in Asia and the US said to be the key causes”
Brent crude oil, down 37%
Naphtha Europe, down 34%. “The naphtha arbitrage window from Europe to Asia is only marginally open but is described by traders as the best money-making option this week”
PTA China, down 27%. “Domestic prices were largely on a downtrend, attributed mainly by weaker downstream polyester conditions.”
HDPE US export, down 18%. “Domestic export prices remained stable during the week, though there were reports of increased trading”
¥:$, down 18%
S&P 500 stock market index, up 9%
In 2013, there were fewer births in the G7 countries – responsible for nearly 50% of the global economy – than in any year since the Great Depression year of 1933.*
As the chart also shows, 1933 was an exception. Births bounced back immediately afterwards. But the low figure in 2013 is part of the declining trend seen since the end of the 1946 – 1970 G7 BabyBoom (yellow highlight). It is almost certain that 2014 or 2015 will see an all-time low being reached.
This has major implications for the global economy, as common sense tells us that future economic growth depends on the number of babies being born. There would be no global economy if there were no people on the planet.
Overall, G7 births have fallen by nearly a quarter since their 10.6 million/year peak to today’s 8.1m/year:
- US births have fallen 3%, despite major Hispanic and other immigration (dark blue)
- Japanese births have fallen 29% (red) and UK births by 17% (green)
- German births have fallen 33% (orange) and Italian births have fallen 34% (purple)
- French births have fallen 8% (light blue) and Canadian births 12% (brown)
And of course, the same downward trend is underway in most countries outside the G7.
In China, for example, the number of babies in the 0 – 4 age group has collapsed by 30% from 131m in 1970 to just 85m today. Its fertility rate is just 1.4 babies/woman, leading China’s Academy of Social Sciences to warn “History shows that no country that slips into this trap returns to the replacement level.”
Overall, only the very poorest countries are still seeing an increase. India for example, with GDP/capita of just $1500, is typical of those countries where births are still increasing.
The reason for this alarming outlook is simple, as the German statistical office explains:
“The number of births is highly dependent on the number of women aged between 26 and 35, as they have the highest fertility rates. As, however, the number of potential mothers between 26 and 35 years has decreased substantially, the number of births has fallen.” And they add a further note of caution, pointing out that “the number of births will only remain stable in the long term if fertility increases“.
Recent data also shows few signs of fertility rates increasing at the moment, as I discussed in October. Contrary to popular belief, the world is probably already below the 2.1 babies/woman level that represents replacement level. Thus it is most unlikely that the global population will ever reach the widely expected 9bn level in 2050.
In turn, as we argued in Boom, Gloom and the New Normal, this means global economic growth will never return to the Boomer-led SuperCycle level in our lifetimes.
* Birth records for the full G7 begin in 1921, as shown in the chart