Boom, Gloom and the New Normal goes mainstream
on August 31, 2011

New Normal logo.pngReaders will no doubt be pleased to see that Bloomberg have today published a major article on the likely changes in demand patterns due to the ageing of the Western babyboomers.

Its title, ‘Aging Baby Boomers Shrinking Labor Force May Curb U.S. Growth for 20 Years’, emphasises the parallels it makes with our analysis in Boom, Gloom and the New Normal.

Equally, it concludes that:

“This is not your mother’s recovery.

“Women and baby boomers entering the American workforce after 1950 helped to supercharge expansions in 1975 and 1983 by filling an increasing number of jobs and purchasing more goods and services. Now as the share of women with jobs falls and older Americans age into retirement, the shrinking — or, at best, slowly growing — workforce will weaken economic activity for the next two decades.” Clearly, mainstream investors and media organisations are now becoming aware of the critical link between future economic growth and the ageing of the Western babyboomers.

Our work looks in detail at how this will impact the chemical industry. You can obtain all four published chapters via free download by clicking here

You can also sign up for the next in our series of New Normal Workshops, and obtain further details, by clicking here

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