MoneyWeek TV  photo.jpgThe importance of demographics in driving demand is clearly becoming more widely understood.

This week, the blog was interviewed by the editors of MoneyWeek (the UK’s leading investment magazine) in the implications of today’s ageing western population for investors.

The interview covered a wide range of subjects:

• The importance of 2013 as the year that the average BabyBoomer turns 55
• The outlook for economic growth and interest rates
• How major companies such as Unilever and P&G have adapted to today’s New Normal world

Please click here if you would like to see the interview (which starts at 7 minutes).