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Smartphone decline highlights the end of the profitable BabyBoomer-led ‘middle-market’

The downturn in the global smartphone market highlights the need for companies to focus on the Value segment and Services as the Middle Market disappears. iPhones are now 49% of the booming second-hand market, allowing Apple to gain more Services revenue via its App Store.

Smartphone decline highlights the end of the profitable BabyBoomer-led ‘middle-market’ Read More

Smartphone market confirms major recession underway – 6th consecutive quarter of falling sales

The smartphone market has now been in decline for 5 years. And whilst the Fed would clearly love to get stocks racing to the moon again, history suggests that Apple’s CFO is likely to be right when auggesting that cost control, not innovation, is likely to be key for the future.

Smartphone market confirms major recession underway – 6th consecutive quarter of falling sales Read More