Q3 smartphone sales data show the global market in recession, as Strategy Analytics confirmed: “The global smartphone market has now declined for four consecutive quarters and is effectively in a recession.” The warning signs began in Q1, when the market plateaued for the first time, as discussed here in May: “The global smartphone market has
The global smartphone market has finally gone ex-growth as China’s slowdown continues. In turn, the market is starting to polarise – with Apple pushing further up-market whilst Chinese brands such as Xiaomi focus on volume. Samsung’s middle market positioning looks increasingly under threat: The chart shows Q1 sales for Samsung, Apple, the 3 top Chinese […]
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Global smartphone sales have seen major growth until recently as consumers fell in love with going mobile, as the chart shows: In the critical Q4 period they jumped from 290m in 2013 to 380m in 2014, 405m in 2015 and 439m in 2016 But they then fell 9% in Q4 last year, according to Strategy […]
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China’s Top 3 manufacturers – Huawei, OPPO and Vivo – captured top position in global smartphone sales for the first time in Q1. As the chart shows: □ They took 22.9% of the market compared to 22.7% for Samsung and 14.4% for Apple □ In terms of individual smartphone sales, OPPO’s R9s smartphone reached the […]
The outlook is becoming clearer for the global smartphone market, and it confirms my judgement in November, when reviewing Q3 sales: “It seems likely that a focus on price and affordability will come to dominate. In turn, pricing pressures on suppliers will intensify. The key challenge facing the market is that it has gone ex-growth.” […]
Its been a great run for the smartphone industry, but the party is now coming to an end. As the chart shows, global sales in H1 fell 1% versus 2016, based on Strategy Analytics data: Samsung and Apple have both seen a major decline in their market share since 2014 Samsung have fallen […]