Global smartphone sales have seen major growth until recently as consumers fell in love with going mobile, as the chart shows: In the critical Q4 period they jumped from 290m in 2013 to 380m in 2014, 405m in 2015 and 439m in 2016 But they then fell 9% in Q4 last year, according to Strategy […]
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The outlook is becoming clearer for the global smartphone market, and it confirms my judgement in November, when reviewing Q3 sales: “It seems likely that a focus on price and affordability will come to dominate. In turn, pricing pressures on suppliers will intensify. The key challenge facing the market is that it has gone ex-growth.” […]
There was no great surprise in the news that global smartphone sales fell for the first time ever in Q1. As I suggested in February, when reviewing Q4 data: “It seems almost inevitable that global growth will now follow China and go negative”. As the chart shows, Strategy Analytics data suggests that sales fell 3% in […]
We all now carry around a mini-computer in our pockets – one with more power than those which controlled Apollo 11 when Neil Amstrong first walked on the moon in 1969. In certain parts of the world, there are now more smartphones than toilets, according to Time magazine. This is raising the spectre of market […]
China has the highest smartphone penetration in the world at 62%. It had 632m mobile subscribers, with 70% of new connections based on 4G connections. But sales actually fell in Q2 by 4%. This was the first time they have ever fallen and is further confirmation of the major change taking place in China under […]
The smartphone market has been one of the ‘jewels in the crown” of the consumer electronics market. Yet today, it is rushing headlong into the world of the New Normal. We can all learn a lot about the outlook for the global economy from watching its development. Until recently, the history was of astonishing growth, […]