
Our New Normal consulting team can provide the support you need to move quickly up the learning curve and to implement new strategies.
We are widely known for our pioneering work in this area, and for our ground-breaking analysis of the major demographic changes which are turbo-charging the dramatic developments now underway.
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We are seeing the end of the two great “dividends” that have powered global growth since the 1980s:
The “demographic dividend” created by the BabyBoomer generation is now a “demographic deficit”, as the Boomers have all joined the lower-spending, lower-earning Perennials 55+ cohort. And we have lost the “peace dividend” created by the fall of the Berlin Wall in 1989, that allowed $tns to be diverted from defence to health and social spending.
Business
- Auto, consumer goods, electronics demand will focus on durability/sustainability
- Global supply chains are no longer viable in a world of Tariff and Trade Wars
- New business models based on a ‘local-for-local’ approach need to be developed and implemented
Finance
- Investors are focusing on the problems created by high levels of global debt at a time when there is a need to dramatically increase defence spending
- The Perennials are now the main source of population growth in the major economies and globally – and so GDP growth is inevitably declining
- Today’s ageing populations are essentially a replacement economy, adding to the challenge of servicing today’s record levels of global debt
Geopolitics
- Economics are no longer the main factor in decision-making. We are back to a world where politics is the key driver for decisions
- Major wars are now underway in Ukraine and the Middle East. Defence spending is inevitably increasing again, with countries aiming for a minimum of 2.5% of GDP
- China’s plan to replace jobs lost with the end of its property bubble – by boosting manufacturing exports – is creating major over-capacity in global markets.
Challenge
Workshops
Prepare your business for major geopolitical turbulence

Paradigm Shifts 
These paradigm shifts are also reinforcing each other. The Ukraine war, for example, means Western governments are accelerating the move to renewables so as to reduce Russian influence on energy markets. This development adds to the value of timely analysis and good judgement.
RESHORING SUPPLY CHAINS

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THE CLEAN INDUSTRIAL DEAL

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ADVANCED MANUFACTURING

Reshoring highlights the need to accelerate the use of proven modern technologies which can…
FINANCIAL MARKETS

Governments are refocusing on fiscal policy as housing and stock market bubbles begin to….
Our New Normal consulting team can provide the support you need to move quickly up the learning curve and to implement new strategies.
We are widely known for our pioneering work in this area, and for our ground-breaking analysis of the major demographic changes which are turbo-charging the dramatic developments now underway.

